PWHL Announces team names, logos

[RGM81]

https://www.tsn.ca/pwhl/pwhl-announc...ason-1.2171124

The Professional Women’s Hockey League has announced new team names and logos for each of its six franchises on Monday.
After opting to begin their inaugural season without team branding this past January, the PWHL has unveiled the following team names for the upcoming year:
Toronto Sceptres
Montreal Victoire
Ottawa Charge
Minnesota Frost
Boston Fleet
New York Sirens

[discomike]

I think the Frost is my favourite of these logos.

[discomike]

I think the Frost is my favourite of these logos. Though the Fleet looks pretty cool too (looks a bit like the old Hartford Whalers logo inverted 90 degrees)

[cjb]

Why does it take so long for sport teams to come up with nicknames and logos

- WHL
- Washington Redskins/Commanders
- Utah hockey team

[RGM81]

Marketing and $$$

Everything of consequence today is focus group-tested, researched, debated internally, discussions with stakeholders, vetted, and has to go through multiple layers of approval to get greenlit.

Because if you don't do those things, you find yourself where Linkin Park is right now....